Why is the process of tech transfer (TT) from a university into something worthwhile say a product or license so fraught with difficulties?

The politics involved just stagger me. Also I am amazed at the standard of skills that individuals charged with such a task possess, it is appalling. People with little scientific knowledge, no commercial experience, lack of market understanding, inept deal negotiators litter the world of TT. Thus the UK (as usual) falls behind and is obsessed with “impact”…it is a joke!

What say you?