The Smart Organization – David Matheson, Jim Matheson
Submit your review | |
Average rating: 1 reviews
Aug 13, 2018
Insightful & Clever
I love the way the guys introduce a really clever and insightful way to think through R&D. Particularly useful is where to invest the resources to develop new ideas and products. Good link to marketing through their clever 2X2 matrix which helps the marketer know where to focus. Pretty good read as well.
Recent Comments