The Smart Organization – David Matheson, Jim Matheson
Recommended by: Nick Pay
Why do some firms deliver a stream of successful products and services while others continually make poor R&D decisions? According to the Mathesons, successful firms have internalized the nine interlocking principles of smart organizations -- the building blocks of a corporate culture that emphasize making the right strategic decisions at the right times while aligning organizational practices to support these decisions and sustain their results.
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I love the way the guys introduce a really clever and insightful way to think through R&D. Particularly useful is where to invest the resources to develop new ideas and products. Good link to marketing through their clever 2X2 matrix which helps the marketer know where to focus. Pretty good read as well.